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Advertising creative directors are a bit like chefs in that they combine ingredients to produce something highly consumable. Take a really hot looking lady, or even better a succession of them, make sure that they are scantily dressed, include a really hot music track, and then finish your dish with a hot sports car for the chicks in knickers to loll about on its bonnet. He presto, you have a killer ad to put up on the big screen, post online and fill in the breaks on a top rating TV series.
The world’s sexiest mainstream video ads: a symbiosis between visual and aural can make a big impact on the psychology of the unwary. A successful ad of this kind can make you want to buy a car, have cosmetic surgery, change your brand of underwear, masturbate, and/or feel like you are really missing out on something. The charge from these vibrating blasts of sound bytes and pixels can ramp up the libido of the young and crush the spirit of the weary. The visuals strut and the music howls; it is like a wolf on heat for sex and blood.
<a href="http://www.news.com achat viagra parapharmacie.au/travel/travel-updates/sexy-tourism-ad-calls-on-lovers-to-do-it-for-mum-on-holiday/news-story/84b6ee1c153dfc0b93b65f4bbb1ba5b4″>Commercials for cars most commonly utilise these beasts of sound and fury. The ads transform a prosaic experience of driving a vehicle from point A to point B into an imaginary orgy of thrills and seminal spills. They present the inescapable conclusion that if you buy this car all these hot women and their pouting beauty in underwear will be yours. The loud music fills your ears and your eyes feast on what you would like to fuck. Advertisers are not allowed to associate images of a sexual nature in ads promoting alcohol, but if it is a car ad they can stick it in as far as it will go.
Sexual video imagery graces our Internet and TV screens with all the aplomb of a nuclear bomb; exploding in the face of teenagers and the young at heart. The content suggests that life is a race and you better speed your way into first place. Hot near naked chicks entice stiff dicks to rev their engines and roar down your street. Life is a movie in the minds of these highly motivated juveniles and they are liable to lose control of the vehicle. Consumer porn flashes in your face every ninety seconds selling you the American dream. Do you ever ask yourself what is the meaning of life?
There are so many decadent images of fast luxury cars and ridiculously unattainable real estate properties, on our media screens, that it’s no wonder depression is on the increase. Capitalism is so aspirational that the carrots being dangled in front of our faces are bigger and sleeker than ever before. Photoshopped this and that makes everything more amazing, and let’s face it, intrinsically unreal. Beautiful women with perfect bodies adorned with designer jewellery and clothing grace our TV and computer screens. Even, the actors and models in bank ads paint this imaginary world, where home ownership is actually possible.
The economics of capitalism means that it is all about selling more and more stuff to keep the wheels of prosperity turning. In the wealthy decadent west we aspire to designer European cars, McMansions in the suburbs, gourmet kitchens, and bathrooms out of some five star hotel suite. Little boys and girls now grow up wanting these things; and they judge all those who do not possess them as societal failures. Materialism has run rampant looking for its soul; it is hoping to find it in ever more luxurious manifestations, but is ultimately doomed never to succeed.
If any of us, actually, reached the top of the mountain and that plateau where we felt we had enough, capitalism would creak to a noisy halt. The whole edifice may come crashing down around heads and so we must keep buying ever more expensive things. We need <a href="https://www.australianlendingcentre vente libre de viagra.com.au/no-credit-check-loans/”>no credit check loans to sustain the economic model. Images of wealth and desire: have we gone too far? No, the whole process depends on never reaching nirvana, no matter how many pairs of designer shoes you own. Consumer porn tantalises you with images of beautiful people sitting on beautiful couches and chairs. These same elegant folks are living in wondrous houses and apartments. They are driving the latest model European car.
Have you noticed that there are fewer images on TV of African children with distended stomachs, caused by starvation? There are decidedly fewer images of ugly people on our media screens. I do not know if this is a result of the wonders of dentistry and teeth whitening procedures or, merely, an executive decision. Can you find meaning in beauty? In possessing beautiful things? If we surround ourselves with luxuriously gorgeous stuff, and ban all images of less fortunate folk from our viewing screens, will we live fulfilling lives?
I have always thought and said that the fashion industry is full of faggots and they do not have the best interests of women in their view finders. Applying skeletally thin parameters to the conception of female beauty is all about turning girls into boys. The Spartan idea of a good woman was one who looked and felt like a man; especially under the covers in the dark. Flat chests and jutting cheekbones may do it for Christian, Karl and Calvin (what is it with all these ckkkccc names?), but real men want something they can hold onto.
The fact that women have gone along with the fashion industry’s narrow conception of female beauty says something about how they feel about their own bodies. It has to be seen as a rejection of a woman’s procreative role as mother and nurturer. Skinny mums are not ideal mums, babies and toddlers prefer fat to bones; what child wants to be embraced by a body with jutting pelvic bones? Who wants to bury their face in a bunch of protruding ribs? Kids like rotund, round, warm shapes.
The fashion industry continues to Photoshop women’s bodies to anorexic proportions, and yet the field of escorts and adult entertainers shows that when it comes to men, men prefer more of their women to love. Defying the beauty myth: adult performers allowed curves. The sex industry defines women by their sexy bits and curves are a big part of that definition. A glance at the shapes of a number of Sydney escorts shows that sensual curves are highly desirable posologie viagra 100 mg. The sexy part of women has now been become a commodity to be bought and sold because it is increasingly unavailable anywhere else.
Women have been competing with men for so long that they have lost sight of the essential differences between the genders. Twenty first century people, generally, live inside their heads rather than the rest of their bodies. Political correctness has removed sexuality from the main game and given it only a thin strip of space to play in. It is inappropriate during working hours or learning hours, so that cuts out at least ten hours a day including travelling time. We sleep for around eight or ten hours a day and we eat for another hour or so a day. That leaves a couple of hours, at most, to find somewhere and someone to express yourself sexually with. Sex is controlled and that is one of the reasons it finds itself so established in the commercial world. Sex is now, more than ever, a business.
There are so many horrific images of industrial decay, environmental degradation and rotting waste assaulting our senses daily in every city. Horrors such as the Great Pacific Garbage Patch caused by plastics in the ocean. But are literal images enough to shock us? Or are we now immune to the nightmarish scenes, desensitised beyond belief? Would it be better to make videos that are poetic, using slow motion imagery and emotive sounds, to jolt us back into having some feelings about what we’re doing to the planet? Can industrial horror ever be reified by imagery?
In answer to the questions raised above, I would ask, are we already over stimulated by the trillions of images which assault ours senses on a daily, weekly and annual basis? Can the problem also be the solution, as homoeopaths would have us believe? Has the digital age made us blasé to the catastrophic problems our environment faces? I find myself posing more and more questions when I should be providing some answers if not solutions.
One could say that the Vietnam War was halted by the power of the image in its employment by the western media in covering that engagement. More recent military actions, like Iraq and Afghanistan, have been strictly controlled by the military in terms of what images the press have had access to. This in itself tells us something important about the power of images to reify issues and situations. The extreme smog, caused by industrial pollution, blinding the city of Beijing for its inhabitants, has captured the world’s attention recently. This is environmental degradation brought into sharp relief by the cameras of the world’s media. Where are the policies for waste management, pollution; and the environmental solutions?
“A picture is worth a thousand words”, is the old adage and it remains true and relevant today. “Seeing is believing”, is another. How we present these images, as suggested at the beginning of this article, may, indeed, be the solution to the problem of over exposure pharmacie belgique viagra. Getting creative with sound and visual editing may provoke more response to crises around the globe. The danger, as in the prevalence of Photoshopping images of celebrities, is that we may be moving further and further way from the realities of these often dire situations. Will the viewing audience shrug their collective shoulders and turn away from overly produced visual presentations in advertising and promotions? It seems I am back asking more questions and ultimately not answering them. This is a complex problem.
In this article we take a look at how a council such as Sutherland Shire can use a hashtag like #lovetheshire to manipulate influential instagrammers to promote their area for tourism. Social media, and its inane superficiality, was made for just such a campaign as this. The call to ‘like’ things on Facebook and the hashtag thing on Twitter reduce human behaviour to the herd mentality of a mob of sheep (with apologies to all the sheep reading this). If you can capture the interest of the perennially bored and give them something simple to do it can really work for you; as in this instance.
The Shire had some rebranding to do after the Cronulla Riots; which just celebrated its ten year anniversary. Known for its bigoted ‘white bread’ attitudes the area exploded into violent racism, which was beamed all over the world. Now they are promoting the region’s natural beauty via their Facebook page and selling T-shirts emblazoned with “I Love the Shire”. Can a leopard change his spots? Will the superficial social media schmooze do the job of convincing the world that this part of Sydney is a peace loving home for a bunch of really nice people?
Probably yes, never overestimate the intelligence of twenty first century citizens, when there are things to ‘like’, hashtag and Instagram. Social media isn’t deep and the fact that lots of people spend their entire waking lives connected to its many forms must tell us something about humanity. Social media marketing and the #LoveTheShire hashtag campaign is all about corralling the inane proclivities of human behaviour and reaping the resultant rewards. Many people reading this article will be thinking, just now, how can I benefit from such a campaign?
Interactivity is the key to social media marketing. What simple little thing can you encourage others to do that will ultimately reward you or your business with enough attention to make a motza from? In the Shire campaign there are real estate agents promoting themselves among other Sutherland Shire small businesses. Altruism does not run through the veins of much social media and pushing one’s own wheelbarrow is de rigour on these digital channels. Self-interest marks out the modern man and woman.
Do you love the Shire? Have you ever had any strong feelings for any local government bodies? Is the Shire your hood? Will you be marching for peace and love at Cronulla Beach?
For hundreds of years Western Christianity conceptualised God in its own Europeanised image and the false images stood as accepted. I always tell anybody who will listen that the first marketers on the planet were proponents of religion. Some have called religion the biggest con of all time. What other business has a product you cannot see, touch, hear, smell, or taste, but rather consumers are exhorted that they must have faith in the product’s existence?
I sometimes complain about Microsoft and other IT companies, about the fact that they can release software which isn’t perfected; like Windows 10 for instance. These operating systems and programs can cause you grief whilst they are working out their teething problems. But in comparison to the business of organised religion these companies are paragons of virtue when it comes to delivering on their promises. God, whether you imagine him to be white skinned with a long beard, or something else, has manifestly failed to show up; and yet still his believers bang on about him.
The Judeo-Christian religions, which include Islam, as they borrowed much of their narrative from the Jews and the Christians, are fervent about the existence of their God at the centre of all things. Yahweh, Jehovah, Allah whatever they want to call him is supposedly omniscient, omnipresent and omnipotent; despite the fact that nobody has ever actually seen him. Nobody has ever taken his picture in this digital age of trillions of images floating about in the cloud. Belief and faith stand opposed to everything twenty first century humanity revels in.
Can software engineers and other creators of concepts better brand their ideas to help the products stand up and be clear in their targeted marketplace? Can they learn from the purveyors of religion? Will things like sharepoint development take them to that same unimpeachable level where religion currently stands? Will IT marketing experts have the cojones of their religious counterparts in the marketing field to tell such bald face lies and smile self-righteously at the same time? Are Apple and Google, perhaps, already close to such standing in our modern world? Gods in the marketplace, but with products you can interact with, that do actually exist, even if they are in the clouds.
Can conceptual ideas and software be better visualised? Perhaps, like God, they do not need to be visualised at all. Their existence must be taken on trust like Windows 10.
Every day, the world produces thousands of new sexual images – where are we going with all this? One answer could be that the part of us that is driven to reproduce is adapting well to the digital spectrum and all our technological wonders. Our obsession with all things sexual is programmed into our very DNA. We like to look at nudey pictures, not because we find them profoundly beautiful but because we are turned on by them; especially when we are young adults. Human evolution is, along with all other species on the planet, powered by the sexual urge; without it we would wither and die.
Nudity, eroticism, commercial beauty myth exploitation and porn are all aspects of our chemically induced desire to reproduce. Love likewise, or at least the lustful side of eros, is at its core the symptomatic response to this chemical brew within us all. If we were all sexually euthenised, as the Christian church has long wanted humanity to be, humankind would fade from view. All those moralising do-gooders who would like to button up the flies of the world would cause our extinction if successful. Video sex flickers in the face of this minority, as does the huge Internet porn industry.
It is commerce that has defeated religion when it comes to sexual freedoms in the west. Religions wish to control the behaviours of its adherents, as seen in Islamic theocracies, and how it was in our Christian controlled western past. Religions would like to police your bedroom activities and hold you accountable for any perversities they would judge you to have committed, according to laws set down in the Bronze Age some three thousand years ago. Sexual behaviour is a natural manifestation of our programmed need to reproduce; you do not need a priest in the bedroom with you.
If parents shared positive examples of the love they have for each other with their children. And, by this I mean not hiding their affection for each other and openly making sexuality a part of their lives, then things like pornography would not hold their children in such thrall. Religions have condemned sexuality to live behind closed bedroom doors in the lives of many people. Inquisitive children will seek out information where they can and as they grow up they are compelled to do so by their hormones. If you want your kids to have a real sense of what sexuality is all about don’t hide your own sexuality from them.
Does the sight of horses under the whip make you feel excited at the strength and speed of it all, or does it represent man’s inhumanity to beast? A cruel display of control over nature for nihilistic ends? The things that we see around ourselves mean different things to different people. For some, in the case of horse racing, these signs indicate a noble profession illuminating all who take part in it. For others, it is savage exploitation of fellow creatures who should be left to roam the planet unhindered by human pursuits.
The relationship between human and horse is a relatively long one, within our temporal conception of things. When people first stated climbing on the backs of horses it elevated them to a position of power; capable of travelling vast distances and giving them a strategic advantage in battle. Early humans, when they first sighted riders on horseback, thought them strange six legged tall entities. This is where we get the mythical creatures called ‘centaurs’ from. When new things are first witnessed it is difficult to conceive of their true nature. Similar things are thought to have happened when indigenous people on remote islands first saw an aeroplane.
Today, the horse no longer carries the brunt of humanity’s need for mobility or its military advantage. Equus has been reduced, in the main, to the sporting entertainment of the rich. The horse racing industry is peopled with wealthy owners who flaunt their wealth by competing for prize money at race tracks around the globe. The industry is also supported by plebeians who punt on the outcome of horse races in the hope of winning free money. Bookmakers prey upon these gamblers with free betting promotions to lure them in, before fleecing them of their wages and savings.
Horse racing imagery: beauty and savagery abounds, depending upon the eye of the beholder. The short man aboard the massive beast. The fat man in top hat and bespoke suit. The blonde bejewelled skinny miss in cocktail dress. The riff raff in the stands. The strappers in the mounting yard. The keen smell of horse shit. A day at the races can find all of these sights and smells. If you are a fan of the <a href="http://www.abc achat viagra en france.net.au/news/2015-12-23/mark-kavanagh-danny-obrien-found-guilty-of-cobalt-doping/7033872″>racing game, you will be enchanted by many of these things, but if you detest this realm, you may find it all a terrible travesty. You are the judge of all you behold, after all.